Let’s take a look at Telegram’s popularity by country However, DAUs and Unique Installs are highest in the United States, but again, this makes sense given the size of the population in comparison to Australia. Telegram’s penetration averages around 25% in the selected countries below (Brazil, India, and Spain), with Spain winning at 26%. However, India takes the lead in terms of downloads with 44.9 million. Unique installs, DAUs and MAUs are also highest in India between January – April 2022. Viber is popular in Russia, with an install penetration of 43%. #Viber messenger all at same time install Russia is also the country with the highest number of active users and unique installs during the time period in this adset. This can be attributed to the fact that Telegram is less popular in Europe, and faces strong competition against the market leader, WhatsApp. Line is becoming increasingly popular across Asia, illustrated by its strong presence in both Thailand and Japan. Line has a small, yet growing presence in Singapore.

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